RFID / NFC meets Brand Protection
A Convergence of Fields

A techno-economic market review

Authors: James Bevan, Jeremy Plimmer and Brian Weeks

Who should buy this report - packaging converters, label converters, raw materials suppliers, packaging/labels equipment suppliers and brand owners.

The final report is very comprehensive, yet easy to navigate as the report is carefully structured with detailed Table of Contents.

We believe this to be a first - A report focusing exclusively on the dynamics of how and why RFID / NFC and Brand Protection are converging.

The primary focus of this research is the emerging importance of RFID and NFC technology as a brand protection tool.

A secondary focus will be how increasingly brand protection thinking is being applied to protect RFID chips themselves in the face of the growing threat of unauthorised cloning of RFID tags.

The report will provide information & insights on the major technical and market developments taking place; e.g. the suitability/capability and price/performance characteristics of the various RFID devices and how they can best be applied in practice to thwart specific counterfeiting and other types of brand related threats.

Forecasts will be made about the nature and time-scale of likely future developments and their implications including the need for RFID in brand protection to be consumer activated. Case studies will be used to illustrate how this is already being achieved cost-effectively in real applications.

The report will also contain the findings of our market sizing and scaling analysis for RFID technology in brand protection related applications and market opportunities with breakdown by selected end-user market sector together with projected growth rates. In addition, suppliers will be profiled including their current positioning in the market and business development strategy.

List price: €3,450 Euros

Publication: January 2010.

The International Market for Brand Protection Solutions

A techno-economic market review

Authors: James Bevan and Jeremy Plimmer

Who should buy this report - packaging converters, labels converters, security / anti-counterfeit / anti-theft technology suppliers and brand owners.

Global losses due to product / brand related product piracy are running into several hundred $ billions per year in today’s world. This translates into major opportunities for packaging / label / security technology suppliers. This aim of this report is to provide inputs and guidance to both suppliers and brand owners as to how to exploit these opportunities for the mutual benefit of both parties.

Topics to be covered:

• Branding issues. prominence and continuing growth in the value of global, regional and local brands. The benefits of branding including premium pricing possibilities and enhanced purchasing power. The importance of guarding brand integrity and value. The double danger of product piracy with lost sales and erosion of brand image. Intellectual property issues. Branded products versus Private Label products
  
  
• The need for Brand protection products, by end-user sector - Automotive, Electronics, DIY products, Food & Drinks, Health & Beauty, Household Products, Industrial / chemical, Pharmaceuticals, Software, Textiles, Toiletries & Cosmetics, the Retail sector, other
  
  
• Types of product related crime: Counterfeiting, tampering, theft, warranty fraud (warranty, receipts and returns) parallel trading, unauthorised distribution / grey markets
  
  
• Security Packaging – cartons / plastics / metal / glass / closures / seals / sleeves / tapes, security papers, security inks / varnishes, numbering and coding, chemical / molecular coding
  
  
• Security technologies and solutions. 1st, 2nd and 3rd Levels of defence. Counterfeit deterrence, tamper evidence, product authentication, holograms & other DVDs, smart labels: EAS - anti-theft / RFID - track & trace
  
  
• Competing packaging / labeling configurations / materials (cartonboard, paper, plastics, metal and glass)
  
  
• Structure of the security solutions industry. The role of packaging and labels – growing pro-active involvement of packaging / labels companies in security issues. Trends to further rationalisation and consolidation of both brands and brand owners. Profiles of over security 100 packaging / labelling security technology providers. What are the leading brands and who are the leading brand owners in each end-user sector
  
  
• Opportunities for end-users to solve their brand protection problems. Market opportunities for suppliers of packaging and labels. Market opportunities for providers of security technologies
  
  
• Strategic options for suppliers and end-users - The need to develop concerted brand protection programs, solutions must be tailored to address customers needs, integrated security systems, post consumer authentication capabilities, customer / supplier partnerships, levels of service required, other
  
  
• Future trends, growth forecasts for security packaging / security labels and security technologies. Estimates of market segment sizes and future growth trends

Full Price € (Euros) 3,450 or equivalent in other major currencies.

Publication date: Janaury 2008 - 2nd Edition.

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Low-Cost RFID Smart Labels
International Markets & Opportunities in Europe & North America

The Self-adhesive Label Market in Central / Eastern Europe

A techno-economic market review

Authors: James Bevan, John Penhallow and Mike Fairley

Who should buy this report - packaging converters, label converters, raw materials suppliers, packaging / labels equipment suppliers, brand owners and investors

This report is a comprehensive update of the existing multi-client report published by Labels & Labelling Consultancy in April 2001. In 2004, there was a major EU enlargement - ten new countries joining the EU (eight of which are located in Central / Eastern Europe - Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia). This is having a major impact on many aspects of business and life in general across the EU, not least in retailing, distribution logistics / supply chains and also product related crime (eg: counterfeiting). All of these changes are highly significant for labels in particular and packaging in general. The market for self-adhesive labels in Central / Eastern Europe rose to around 380 million sq. metres p.a in 2002 and continues to grow at over 20% annually (with growth of all types of label running at some 8% annually). The enlarged EU is bringing a period of strong sustainable growth to the European Label market. There are now outstanding business opportunities in the region and many companies are wisely already gearing up - 2,500 Eastern European printers and converters attended Labelexpo 2003 (up from around 300 at the previous event).

Topics to be covered:

• Self-adhesive label and labelstock markets – Materials (paper, filmics, synthetics) and finished labels – Overview of Central / Eastern Europe with individual Chapters for each country (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia)
  
  
• International trading patterns, imports / exports – Within the EU by country, outside EU – labels and labelstock materials
  
  
• Driving Forces in the Central / Eastern European Label industry - EU enlargement, industry consolidation, international aid to investment packages, retail trends, trends in packaging configurations / materials, product / prime labels, variable information printing – VIP labels, consumer trends, changing lifestyle and consumer behaviour - demographics, brand protection, counterfeit deterrence and other product related security requirements
  
  
• End-usage - Market share and growth trends by country – Food & Drinks, Toiletries & Cosmetics, Health & Beauty, Pharmaceuticals & Healthcare products, Household products, Other (incl. Industrial / DIY / Automotive)
  
  
• Structure of the label / labelstock industry – Profiles of leading Central / Eastern European label converters and labelstock laminators. Who owns whom
  
  
• Narrow web printing presses – Growth trends and evolution of Market share – by installed base and by annual sales by printing process and by press builder
  
  
• Opportunities for Labelstock, Labels and other raw materials suppliers (added value solutions, supply chain and logistics aspects). Opportunities for label press and equipment suppliers. Opportunities for End-Users (brand owners, retailers)
  
  
• Future trends, growth forecasts for self-adhesive labels and labelstock materials for each country across Central / Eastern Europe
  

Full Price € (Euros) 3,250 or equivalent in other major currencies.

Publication date: January 2005.

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The Self-adhesive Label Market in Western Europe

A techno-economic market review

Authors: James Bevan and Mike Fairley

Who should buy this report - packaging converters, label converters, raw materials suppliers, packaging/labels equipment suppliers and brand owners.

This report is a comprehensive update of the existing multi-client report published by Labels & Labelling Consultancy in February 2000. Since then, there has been a great deal of change going on in the labels sector. The market for self-adhesive labels in Western Europe has risen to around 3.9 billion sq. metres p.a and is continuing to grow at between 5% and 6% annually, while filmic label materials continue to achieve double digit annual growth. Although overall label growth has slowed since the mid 1990s and business is arguably getting tougher, significant opportunities (and also threats) exist for label converters, raw materials suppliers, equipment builders and investors. In the face of increasing competition and tighter margins label companies can look for niche opportunities and ways to create added value in terms of product offerings (eg: smart labels, anti-counterfeit labels) and also enhanced levels of service (eg: supply chain management, logistics labels). Technological developments have also been significant with a dramatic increase in automation, particularly in pre-press and digital press design. Not to mention the rapid growth of the internet and e-purchasing. Meanwhile the convergence of the labels and packaging sectors is ongoing and the industry is seeing further consolidation. The aim of this report is to inform those who want and need to understand, not only the numbers and trends, but also the actual driving forces behind the rapid evolution of the labels sector.

Price € (Euros)3,450 or equivalent in other major currencies.

Publication date: November 2003.

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